Thursday 17 November 2016


Who were the co-founders of DNA Films?
Andrew McDonald and Duncan Kenworthy
When was the company founded?
1983
Where is DNA based?
Uk, London
How many films have DNA Films produced?
27
What awards have DNA Films won?
DNA Films have won several awards for their films including 28 Days Later which won 6 awards (including the Saturn Award's Best Horror Film in 2003), Love Actually which won 9 awards (including the Empire Award for Best British Film), Notes on a Scandal which won 8 awards (including the British Independent Film Award for Best Screenplay), The Last King of Scotland which won 6 awards (including three BAFTAs, for Best British Film, Best Actor for Forest Whitaker and Best Adapted Screenplay), Sunshine which won a single award (being the BIFA for Best Technical Achievement in 2007), Never Let Me Go which won 8 awards (including the Phoenix Film Critics Society Award for Overlooked Film) and Ex_Machina which won 19 Awards (including an Academy Award for Best Visual Effects).How many full time staff does DNA Films employ?
Their are three main full time staff at DNA Films, the heads of Andrew MacDonald and Allon Reich, as well as their secretary Joanne Ruth Smith.
List 5 box-office hits that DNA Films have made.
  •  28 Days Later (2002) - Making $84.6 Million from its $8 Million budget
  •  Love Actually (2003) - Making $246.9 Million from its $45 Million budget
  • The Last King of Scotland (2006) - Making $48.4 Million from its $6 Million budget
  •  28 Weeks Later (2007) - Making $64.2 Million from its $15 Million budget
  •  Ex_Machina (2014) - Making $36.9 Million from its $15 Million budget
List 5 flops that DNA Films has made.
  •  The Parole Officer (2001) - Only making $3.976 Million on a $6 Million budget
  •  Sunshine (2007) - Only making $32 Million on a $40 Million budget
  •  Amelia (2009) - Only making $19.6 Million on a $40 Million budget
  •  Never Let Me Go (2010) - Only making $9.5 Million on a $15 Million budget
  •  Dredd (2012) - Only making $41.5 Million on a $45 Million budget
What is Danny Boyle's relationship with DNA Films?
collaborator with DNA Films, with them working together of 28 Days Later, Sunshine, 28 Weeks Later and T2: Trainspotting.
List 3 famous directors that DNA Films have worked?
  • Danny Boyle
  •  Richard Curtis
  •  Mark Romanek
List 5 famous actors who have starred in films made by DNA Films ?

  • Andrew Garfield
  •  Ewan McGreggor
  •  Karl Urban
  •  Keira Knightley
  •  Alan Rickman 
What has been DNA Films highest grossing film?
Love Actually was their highest grossing film
What Hollywood studios have DNA Films worked with?
20th Century Fox distributing 28 Days Later and 28 Weeks Later (through their division, Fox Searchlight) as well as Universal, who distributed Love Actually.
List two of DNA Films big blockbuster films and find out their budgets.
  •  Dredd (2012) - $45 Million
  •  Sunshine (2007) - $40 Million
What film is DNA Films most famous for?
TrainspottingWhat other genres do DNA Films films like to make?
drama, thriller, romance, sci-fi, action and historical.
Who have DNA Films entered into a partnership with for DNA TV Limited?
in collaboration with the Fox Network Group (division of 21st Century Fox, one of the big six).

Wednesday 16 November 2016

Ex_Machina created a website allowing you to have Ava draw you a portrait
Ex_Machina created a website allowing you to have Ava draw you a portrait

Monday 14 November 2016

Marketing

Disney is a conglomerate


media conglomeratemedia group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. Media conglomerates strive for policies that facilitate their control of the markets across the globe.
Disney noted that 18 of the top 100 most viewed YouTube channels worldwide are dedicated to toys and toy unboxings, accounting for 8.1 billion views in the first quarter.


Lucasfilm announced in August that it had signed up seven global partners spanning the worlds of make-up, breakfast cereals, sandwiches and telecommunications for an “expansive, historic promotional campaign”. The brands involved – Procter & Gamble (via Covergirl and Max Factor), Duracell, car manufacturer FCA US, General Mills, HP, Subway and Verizon – have all created their own campaigns around the film that include advertising, video content and special promotions and giveaways.



Covergirl has a YouTube video promoting its upcoming range of Star Wars make-up, while HP ran a promotional campaign asking artists to create and submit Star-Wars related art for a chance to have their work shown in a professional show and win a laptop.


Ex_ Machina advertised using tinder
It is a breathtaking piece of marketing because it ticks all three boxes that any great tactical work should achieve. First, it’s bang on the positioning of the film, which is about the Turing Test and the inability of humans in the future to be able to discern between humans and computers. Second, it satisfies the strategic goal of the campaign, which is obviously to drive awareness of the film ahead of its launch. Tales of SXSW attendees’ experiences with Ava and the general brilliance of the idea have filtered far and wide through Adweek, People Magazine, Mashable and other top-tier American publications. Finally, and not unusually for truly disruptive tactical work, it cost virtually nothing.

Ex_Machina interviews were mainly done on the internet and there were very few above the line interviews .

Thursday 10 November 2016

Major Film Studios
A major film studio is a film producer and production company that releases a substantial number of films annually.Major Film Studios
A major film studio is a film producer and production company that releases a substantial number of films annually.
The Big Six film studios are:
1. Warner Bros. Pictures. Comprising a whopping 19.7 percent of the US/Canadian market share (2007 figures), Warner Bros. Pictures is the biggest player in the film industry. Securing the rights to major films like Harry Potter, Superman, Batman, The Matrix and Star Wars have made Warner Bros. the No. 1 name in the business.
2. Paramount Pictures. With 15.5 percent of the US/Canadian market share (2007 figures), Paramount Pictures continues to be one of the most successful film production companies in the world. Star Trek, War of the Worlds, the Mission Impossible series, Transformers and Tropic Thunder are just a few of the popular films produced by Paramount Pictures.
3. Walt Disney. One of the most renowned film production companies in the history of the business, Walt Disney now holds 15.3 percent of the US/Canadian market share (2007 figures). With highly successful movies like Pirates of the Caribbean, National Treasure, Meet the Robinsons and Enchanted, there's no doubt that Disney will continue to play a key role in the industry for years to come.
4. Columbia Pictures. Comprising 12.9 percent of the US/Canadian market share (2007 figures), Columbia Pictures remains a big player in the business. Some of this company's recent successes include Casino Royale, The Da Vinci Code, the Spider-Man series and Step Brothers.
5. Universal Studios. 12.2 percent of the US/Canadian market share (2007 figures) belongs to Universal Studios, which continues to make millions for the film industry. With major hits like the Bourne series (Bourne Identity, Bourne Supremacy and Bourne Ultimatum), The American Pie series, Knocked Up, American Gangster and The Incredible Hulk, it's very clear that Universal Studios knows what it takes to make money in this industry.
6. 20th Century Fox. Also known as "Twentieth Century Fox," this highly successful movie production company makes up 11.9 percent of the US/Canadian market share (2007 figures). Some of the biggest and most successful movies from this empire include the X-Men series, Mr. and Mrs. Smith, Star Wars Episodes II and III, and the Fantastic Four.
Roughly 9/10 films in the UK are seen as a result of these distributorsThe Big Six film studios are:
1. Warner Bros. Pictures. Comprising a whopping 19.7 percent of the US/Canadian market share (2007 figures), Warner Bros. Pictures is the biggest player in the film industry. Securing the rights to major films like Harry Potter, Superman, Batman, The Matrix and Star Wars have made Warner Bros. the No. 1 name in the business.
2. Paramount Pictures. With 15.5 percent of the US/Canadian market share (2007 figures), Paramount Pictures continues to be one of the most successful film production companies in the world. Star Trek, War of the Worlds, the Mission Impossible series, Transformers and Tropic Thunder are just a few of the popular films produced by Paramount Pictures.
3. Walt Disney. One of the most renowned film production companies in the history of the business, Walt Disney now holds 15.3 percent of the US/Canadian market share (2007 figures). With highly successful movies like Pirates of the Caribbean, National Treasure, Meet the Robinsons and Enchanted, there's no doubt that Disney will continue to play a key role in the industry for years to come.
4. Columbia Pictures. Comprising 12.9 percent of the US/Canadian market share (2007 figures), Columbia Pictures remains a big player in the business. Some of this company's recent successes include Casino Royale, The Da Vinci Code, the Spider-Man series and Step Brothers.
5. Universal Studios. 12.2 percent of the US/Canadian market share (2007 figures) belongs to Universal Studios, which continues to make millions for the film industry. With major hits like the Bourne series (Bourne Identity, Bourne Supremacy and Bourne Ultimatum), The American Pie series, Knocked Up, American Gangster and The Incredible Hulk, it's very clear that Universal Studios knows what it takes to make money in this industry.
6. 20th Century Fox. Also known as "Twentieth Century Fox," this highly successful movie production company makes up 11.9 percent of the US/Canadian market share (2007 figures). Some of the biggest and most successful movies from this empire include the X-Men series, Mr. and Mrs. Smith, Star Wars Episodes II and III, and the Fantastic Four.
Roughly 9/10 films in the UK are seen as a result of these distributors